The packaging of beverages covers the business focused on developing, producing, and providing containers to store and preserve liquid beverages. This covers a wide variety of materials, such as plastic (PET, HDPE), glass, aluminium (cans), paperboard (cartons), and more and more sustainable materials, such as plant-based plastics and recycled material. The main purposes of beverage packaging are to promote product safety and quality, to increase shelf life, to assist in transportation and storage, to offer convenience for the consumer, and to be an important vehicle for branding and marketing. The market serves to meet a vast range of beverages, such as alcoholic beverages and non-alcoholic beverages such as soft drinks, juices, packaged water, milk products, and ready-to-drink beverages. The growth of the market is largely driven by changing consumer tastes, advances in packaging material and design technology, and increasing emphasis on sustainability. Driving trends include increasing consumer need for convenience and on-the-go packaging, the growth of e-commerce that creates a need for strong and damage-free solutions, and the growing trend toward visually compelling and premium packaging.