Connected TV advertising spend expected to rise 39%

With over 50 million smart TVs sold worldwide, the connected TV market continues to grow at a rapid pace. Investment and spending in connected TV advertising rose to an incredible $8.1 billion in 2020 – and this means that you can pretty much guarantee that advertisers will continue to invest heavily in the connected TV space.

The growth of the connected TV market has been fuelled by the increasing popularity of streaming services such as Netflix, Amazon Prime Video, and Hulu. In addition, the proliferation of smart devices such as smartphones, tablets, and laptops has also contributed to the growth of the connected TV ecosystem – and this is a trend that shows no signs of slowing down anytime soon.