Artificial intelligence (AI) is a branch of computer science that studies and develops computer systems that can do activities that would normally need human intelligence. Companies are working hard to integrate artificial intelligence (AI) technology into their applications, businesses, analytics, and services as the number of businesses and competition grows. Machine learning is gaining traction at an unprecedented rate, particularly in the creation of propensity models. Machine learning-based solutions for online and mobile applications are being introduced by banks and insurance organizations. By anticipating clients’ product propensity based on behavioral data, real-time target marketing has been improved even further.
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