The Online Advertising Market is divided into Social Media, Search Engine, Video, Email, and Others based on the format. In 2020, the Video Format segment had the biggest market share (38%) and is predicted to increase at a CAGR of 16.9% during the forecast period. The expanding digital video trend for online advertising and video ads captures more customer attention than any other format, creating higher product demand for this category.
During the projection period, the Social Media segment is expected to increase at a CAGR of 16.2 percent. The internet advertising industry for this area is growing due to an increase in social media users across all age groups throughout the world.