Google ads is an advertising platform through which we can reach out to people and promote our products and services. We can promote our website, our YouTube channel, or anything we wish to promote using this platform.
How should we use Google ads?
We can use it in many ways. First, we will have to select the budget. The minimum budget is INR 500, and we can choose any amount above that.
Secondly, you can choose who do you want to show your advertisement?
If you wish to show it to a male or a female, or a particular age group. You can target the audience location-wise or interest-wise. It is an excellent way to reach your target audience if you want to reach your target audience.
To understand how Google ads work, we will have to understand the two sides: an advertiser and a publisher. An advertiser is a person who has to advertise. A publisher publishes content, for example, someone who has a YouTube channel.
Suppose an advertiser is an e-commerce company who has to run ads to sell the products. So if this e-commerce company designs a campaign and runs ads on a publisher’s YouTube channel, then if they have a sale through this channel, the publisher gets paid by YouTube. The advertiser is a part of Google ads whereas. The publisher is a part of Google AdSense.
Google keyword planner: The advertiser can design their campaign using Google keyword planner. They can know the search volume for a particular keyword, the money they will have to bid, and how much they will pay per click.
Innogenx is one of Bangalore’s best digital marketing services that can help you design the best ad campaigns.