Advertisers quickly adopted the french fold technique for their pamphlets and flyers printing . As a good alternative to flat printed paper, French Fold Brochure printing helped communicate with readers more effectively and artistically. Full-page designs no longer had to be crammed with long paragraph unique content. And There are Contact details, call to actions and other information can be added all on the same page. And by Using french fold also allowed this different type of amazing content to be included on the outer panels. This also saves valuable page real estate.