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Tactics Used For Managing A Reputation

Tactics Used For Managing A Reputation

Submitted by • May 24, 2013

Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to get feedback or early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. It may attempt to bridge the gap between how a company perceives itself and how others view it. Reputation Management (Negative Suppression Service) helps companies eliminate or reduce the damage caused by negative Internet postings that are ranking highly on searches for their company, brand names or individuals associated with the organization (such as the company president). Removing the offending pages is difficult; however, the targeted use of Search Engine Optimization (SEO) and Social Media Marketing lets us move such pages down in search engine rankings to the second page or lower, where they will be "buried" and attract less attention.

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Voted by princy

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