Tag: Adtech

Schraff, an Orange County advertising agency in business since 1976, lost its President, Brian Schraff, on Tuesday, April 20, 2021. Brian’s son, Tyler Schraff, said, “It is with profound sadness we... Read More

This past March, 20 of the largest publishing platforms and ad exchanges met to discuss the future of digital advertising and how the proliferation of malvertising in the form of... Read More

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both... Read More

The IAB 2021 Podcast Upfront will take place May 11-13, 2021 convening traditional and digital agency planners, buyers, creatives, and brand marketers to educate and evangelize the power of podcasts... Read More

Infomo has recently released its latest digital marketing platform version (‘Infomo R3′) that enables telecom carriers to host and offer a digital marketing ecosystem that comprehensively addresses many major problems... Read More

Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills... Read More

Proof Advertising, an independent, full-service marketing firm in the heart of the Lone Star State, today announced two key appointments to its executive team. Craig Markus has been named Executive... Read More

Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, today announced the appointment of renowned advertising industry veterans Tim... Read More

MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full integration of LiveIntent’s nonID... Read More

Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy.... Read More