Increasing health consciousness among individuals, coupled with a rising trend in adopting a more active lifestyle, has significantly contributed to the surge in triathlon participation. The multifaceted nature of the sport, incorporating swimming, cycling, and running, appeals to a broad spectrum of fitness enthusiasts, driving demand for specialized equipment, apparel, and training programs. Moreover, the growing popularity of triathlon events as a social and competitive outlet further stimulates market growth. These factors collectively foster a positive environment for the triathlon market, encouraging innovation and the introduction of advanced products and services.