For OEMs, the aftermarket sales are pretty significant and need to be taken complete advantage of. Each experience you provide your customer with after their purchase will lead to them figuring out if they would continue to do business with you or jump to an alternative supplier.
Developing your customer loyalty is the top priority during aftermarket sales. When you run your strategies right, you can view customer satisfaction increasing simultaneously along with revenue.
Keeping the opportunities and challenges in balance is the core aspect of a well-oiled aftermarket sales strategy. Here's The Ultimate Guide To Winning in the Aftermarket sales. Let's get right to it!