Video Advertising Platform SpotX hits Record Performance In 2020

As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020, with four out of five consumers watching at least some ad-supported CTV programming. Advertisers took notice by diversifying their ad budgets and investing heavily in CTV with SpotX. Global ad spend on the SpotX platform grew 42% in 2020, driven primarily by over-the-top (OTT) clients who account for nearly 70% of overall ad spend today. Business continued to accelerate last year on a quarterly basis after COVID-19 initially impacted the second quarter, growing globally to 70% YoY in Q4. Although North America is still the largest market for SpotX, representing approximately 88% of overall ad spend in 2020, business in EMEA and APAC is accelerating at 107% and 66% year-over-year respectively, providing huge market opportunities for SpotX moving forward.

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