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What is Data-Driven Marketing?

What is Data-Driven Marketing?

Submitted by • March 12, 2020

It is said that “Marketers who want to stand the test of time must start harnessing data to drive real-time marketing strategies and influential consumer connections.” And when we focus on the point of “influential consumer connections”, consumers nowadays are becoming more and more finicky about the messages they read and the products they buy. In response, marketers have to design personalized messages in order to attract and maintain a good relationship with their customer and that calls for data.

The consumer’ demand for relevant messages have given birth to a whole new kind of marketing and that’s called Data-Driven Marketing. Data-driven marketing is the strategy of analyzing client data for optimum and targeted media buying and for personalized electronic messaging. In other words, data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers. With such a major shift, we can say that it is one of the most trans

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