What is Marketing Technology or Martech? Exploring the Marketers Scope

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.
You might be thinking, why are we talking about marketing technology or martech like it is something new. So, in this article, we will get back to some basics, as the strong base leads to the construction of a world-class monument. Let’s begin with the basics,