What Should I Put for Referral Source?

Every time you fill out a form asking "How did you hear about us?" or "Referral Source," you’re helping businesses or employers track the success of their marketing, networking, or outreach efforts. This in-depth guide explores what a referral source is, why it matters in hiring and business decisions, and how to provide a clear, accurate response. Whether you're applying for a job, submitting a contact form, or managing a CRM, you’ll learn how to identify and record the right source—be it a person, platform, or campaign. With real-world examples, best practices, and tips for honesty and specificity, this guide helps you turn a small field into a meaningful connection point.